Archive for the ‘Entertainment News’ Category

‘Shrek Forever After,’ ‘Toy Story 3,’ capture all-ages audience

Saturday, June 26th, 2010

Families aren’t the only ones flocking to such child-oriented fare as animated films and ‘The Karate Kid.’ In a boost to the summer season, older people are getting in on the family-friendly action. 

June 24, 2010

Word of Mouth: 'Shrek Forever After,' 'Toy Story 3,' capture all-ages audienceWho says family films are just for families?In one of the more surprising developments of the summer movie season, three movies primarily aimed at kids and their parents are drawing a surge of significantly older moviegoers — many of whom are going without their children — in a trend that single-handedly has reversed the vacation season’s box-office doldrums.Thanks to the performance to date of the PG-rated “Shrek Forever After” ($223.8 million in domestic release), the G-rated “Toy Story 3” ($125.9 million) and the PG-rated “The Karate Kid” ($110.6 million), total receipts since the first weekend of May are now even with where they were a year ago, a material improvement from early June, when ticket sales were off 4% (summer admissions are still down about 6% compared with 2009).

Because these three films are either sequels or remakes with significant nostalgic appeal (and attracted some very favorable reviews), they are reaching an audience that typically would drop off their children at the multiplex, rather than join them inside the auditorium.

Read the entire story here. 

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